There are certain blog formats that complement keyword targeting because they maximize online exposure by addressing the overwhelming demands for information of internet users. People tend to do research with specific formats in their heads already, like when they like to find out the top brands of a certain appliance, or the pros and cons of their decisions.
They are more inclined to quantify and qualify their researches by trying to discover specific formats that they deem more useful and comprehensive. By also following these formats, you can maximize your SEO efforts and improve your online visibility.
1. Pros vs. Cons/Advantages vs. Disadvantages
If you engage in online selling and distributing, it is not enough to just use product and brand names as keywords because people like to get to the point – to know whether a product is good or bad. When online buyers do a research, they do not just type a product or brand name; they type pros and cons, and advantages and disadvantages. You will rank higher if you will readily provide the demanded information in this format already.
By writing pros and cons/advantages and disadvantages, you already sort out information the way readers want them to be. It is the same thing when you like to compare two things side by side because you can see the differences clearer.
2. How to’s
How often have you researched the term “how to…” when trying to learn a process? This is a question that most internet users love to ask. This kind of format is so demanded that it is now a domain in itself. That should not stop you from using the same format on your website, though.
When internet users like to learn a process, they do not just type “cooking,” “dancing” or “landscaping.” They type in “how to cook,” “how to dance” and “how to landscape” in every research. They like to have the instructions right away.
This format will work perfectly with SEO because internet users like to get instructions for free. This is also the reason why DIY has already taken a new meaning in the 21st century. DIY now also means do-it-yourself computer virus, do-it-yourself weight loss smoothie, do-it-yourself company and even do-it-yourself bomb (until FBI took the website down).
3. Do’s and Dont’s
When people go to Google for guidelines, they rarely use the term “guideline” as the keyword. What they look for is the do’s and dont’s. By using this format, you already become one step ahead by narrowing down the guidelines and grouping them for better comprehension.
4. Top lists
Rundowns, lists, countdowns or whatever you call them always grab attention because people are curious about the bests and worsts. People love to stay on track with trends and fads, so they refer to top lists for information. When people search a list, they do not demand for any random list; they want the list of the best and worst to narrow down their options. By playing to their demands, you get a bigger chance of ranking higher in the SERP.
Using top lists as a part of social proof marketing is also a fail-proof format because consumers also like to spend on wherever the money of other people are. If you use search engine optimization to earn through affiliate and multilevel programs, you should consider having your blog in this format.
How many times have you used the term “vs” or “difference between” when doing a research? Aren’t they very common search terms? Whether it is a comparison between grammar rules or a comparison between two brands of tablet, you use a specific search term in addition to the main keyword to quality your research.
People love to compare because they want all their options already presented to them in weighed assessments. People will love revisiting your site if your format is user-friendly.